Tuesday, October 22, 2019
The Enviromental Impact of the Gulf War essays
The Enviromental Impact of the Gulf War essays Environmental Impacts of the Gulf War Our countries recent endeavor into Iraq has shown that it has learned and will try to control the destruction that has devastated Iraqs natural habitat. In the first Gulf War our world became aware of the true impact that armed conflicts can have on the environment. Even though earlier instances in history surely had an equal or greater negative impact on our environment this was the first that was not obscured by the conflict itself. The first Gulf War was an international disaster to the environment with the extinction of two species and the toxic pollution of natural habitats and wildlife resulting from the 650 oil wells that were left ablaze, 76 that were pouring out crude oil, and another 99 that were damaged. Along with oil pervading the soil of the Iraq inland, the coast was not left undamaged but was stricken with the largest marine oil spills in history with a total of 6-8 million barrels of crude oil that poured into the Arabian Gulf severely polluting 560 kilometers of coastline. Inter tidal ecosystems were completely destroyed and oil slicks covered the shores. Over 30,000 wintering seabirds were killed which included the globally threatened Socotra Cormorant whose numbers continue to dwindle. Before the near-total destruction of the Mesopotamian Marshlands due to the oil spills between 1991 and 2001, the marshlands formed one of the most extensive wetland ecosystems in Eurasia. The Marshlands extended for over 15,000 square kilometers and included freshwater lakes, marshes, and floodplains, now after the war the remains of the marshland is down to 50 square kilometers. The United Nations Environment Program (UNEP) reported that the destruction of the marshlands had a significant negative impact on both wildlife and the human population surrounding the area. . A spokesman from the UNEP stated. With significant implications to global biodiversity from Sib...
Monday, October 21, 2019
Market Strategy
Market Strategy Abstract This article explains the market strategy of Persil laundry detergent Company which was developed from close consideration of the current customer needs and the market environment. Market segmentation is strategy that has been used and segments Persil laundry detergent Company differentiates itself from the other competing companies such as Aerial and Omo detergents.Advertising We will write a custom essay sample on Market Strategy specifically for you for only $16.05 $11/page Learn More Some of the ways that it uses to differentiate itself is by coming up with new products which are packed in new looking packets that communicate a lot of information and are acceptable by the segmented customer market. The new products provide the customers with extra services at compared to the other detergents hence giving us the advantage over the other companies. Introduction Market segmentation is a concept found in both marketing and economics and it involves dividing the market into smaller segments of individual groups which have similar wants and needs. There are two major categories of segmentation i.e. industrial market segmentation and consumer based segmentation. In this article we will mainly focus on consumer-based segmentation since the sales of the product we are marketing (Persil laundry detergent) can be significantly increased if we applied this approach. The main aim of consumer-based segmentation is to divide the customers according to their specific needs and wants and to make it easier for the marketers to target them, convince and retain them. Market segmentation The consumers (markets) can be categorized into three main segments i.e. behavioral segmentation, Psychographic segmentation and lastly geodemographic segmentation. Geodemographic can be split into two segments (geographic and demographic segmentation) but considering them together as one segment helps marketers get more accurate results in that geodemographic considers the needs of the consumer population together with the geographical areas that they cover. In a nut shell geodemographic kills two birds with one stone. In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers (i.e. the whole country), class, religion, education and age of the target customers of which the main in our case is the middle aged females and the bachelors since they are the ones who mainly shop for the laundry detergents (Christian, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Psychographics segmentation applies the principles of psychology and demographics with the aim of understanding consumers. It segmentation therefore divides consumers according to their personality, lifestyles and values. We can generally say that our target customers usually have a lot of chores to attend to and they would greatly value a detergent that saves them some few minutes by removing the dirt together with the stubborn stains from their laundry immediately it comes into contact with the clothes i.e. in a single wash. Mentioning this to the customers on advertisements and printing it on the detergent packets would help a lot in achieving this (Hawkins and David, 2009). Behavioral segmentation groups the customer market according to the customers attitude towards certain products, their knowledge about it and lastly their responses towards it. This clearly shows that the marketers must obtain accurate information concerning the above three from their customers and by so doing they are able to retain the customers for as long as possible. Value proposition, differentiation and positioning Value proposition is a statement that businesses and marketers use to convince potential customers to buy their products instead of those of their competitors it summarizes the additional bene fits that the customers will gain from their product. This is achieved by how a business differentiates itself from its competitors and positions itself at a distinct position with an advantage over its competitors (Robertwinton, 2007). Differentiation on the other hand is simply the act of developing a set of differences that clearly distinguish what a company offers from what its competitors are offering. Each difference that a company develops comes with a cost of implementing it but also there is an overall benefit from what it communicates to the consumers. Therefore, the benefits of the differences must be more than the cost for them to be profitable to a business. The decisions that are made during differentiation are what positions a business in the market in other words differentiation leads to the positioning of a business either at an advantaged position or a disadvantaged one. According to Phillip Kotler (2009), ââ¬Å"Positioning is the act of designing the companys off ering and identity (that will create a planned image) so that they occupy a meaningful and distinct competitive position in the target customers minds. The end result of positioning is the creation of a market-focused value proposition, a simple clear statement of why the target market should buy the productâ⬠.Advertising We will write a custom essay sample on Market Strategy specifically for you for only $16.05 $11/page Learn More The relationship between the three concepts (value proposition, differentiation and positioning) is now clear i.e. differentiation leads to positioning and positioning results in creation of a value proposition which convinces customers to by one product and not the other (Littler, 1995, p 34). The value proposition of Persil laundry detergent is in a simple statement,â⬠Wash out the dirt not the colorsâ⬠. A lot of customers are usually discouraged y how most of the detergents end up washing away the original color of their clothes leaving them faded. Also on the packet of Persil laundry detergent is some simple instructions on how to use it and it clearly shows that Persil laundry detergent does all the work of removing all the dirt in a single wash. The two main competitors of Persil laundry detergent are Aerial and Omo detergents. The two companies are still young but they are growing at a very high rate that seems threatening to Persil laundry detergent which has been the major detergent in the market for decades. Aerialââ¬â¢s value proposition is also in for of a simple statement that states that ââ¬ËAerial is your cheapest laundry solutionââ¬â¢. This is one of thing that puts the other two companies at an advantaged position since customers perceive Aerial as only economical but not the best. Omo detergents also have a value proposition which is a bit better than that of Aerial and it states that ââ¬ËOmo multi active detergent removes all stubborn stainsââ¬â¢. This kind of assures the customers that Omo detergents will give them the best results by simply removing all the stubborn stains from their laundry. What they miss to quote is that the original color of the clothes will still remain unharmed hence leaving us a t an advantaged position i.e. the customer is assured that Persil laundry detergent will remove all the dirt, including the stubborn stains, on their but leave them as they were before. As you know, the whole world is trying to develop green technologies that are environmental friendly. This is as a result of the increased environmental degradation which has in the long run affects the health of us humans by causing some diseases that claim a lot of lives in the societies. This has also drawn the attention of Persil laundry Detergents Company and as result; we have come up with a herbal version of Persil laundry detergent. The new Herbal detergent performs even better than the previous one due to the fact that it contains some natural co mponents extracted from natural herbs and they are environmental friendly since they are biodegradable.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This idea convinces customers to buy our product because they will receive the better service from our product and they will be actively participating in environmental conservation. This put us in an advantages position from our competitors who are still producing the old chemical detergent which in some way is not environmental friendly. Our new positioning statement will be ââ¬ËGo green and wash out the dirt not the colorsââ¬â¢. This will also displayed in the new look of our packets which will contain a green color with some of sample drawings of the herbs that are used in manufacturing the detergent. Conclusion There are numerous benefits of a well-planned market strategy among them being the development and definition of the goals of a business and the possible ways of achieving them. One thing that allows businesses to continue thriving is the achievement of the goals that were put in place and for this to be attained the business must be able to acquire and retain custo mers. This can only be done through marketing and sales since they are the only business functions that directly deals with the customers in all forms of businesses. References Christian, G. (2008). The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s. New York: MCB UP Ltd. Hawkins, D. and David, L. (2009). Consumer Behavior: Building Marketing Strategy. UK: McGraw-Hill College. Kotler, P. (2009) Marketing Strategy Differentiating and Positioning the Market Offering. Web. Littler, D. (1995). Marketing strategy. Oxford: Butterworth. Robertwinton. (2007). Develop A Product Marketing Strategy. Web.
Sunday, October 20, 2019
How to Get Into Yale 4 Expert Admissions Tips
How to Get Into Yale 4 Expert Admissions Tips SAT / ACT Prep Online Guides and Tips Yale is one of the most competitive schools on the planet to get into. If youââ¬â¢re wondering how to make your application stand out from the crowd, youââ¬â¢re in the right place. In this article, weââ¬â¢ll go over everything you need to know about how to get into Yale, including how hard it really is to get into Yale, what Yale is looking for in its students, what test scores and grades you need, and how to ace your Yale application essays. How Hard Is It to Get Into Yale? Yale is extremely selective - it accepts less than 7% of applicants every year. That means that only seven out of every 100 students get into Yale. In order to be competitive as an applicant, youââ¬â¢ll need to have near perfect grades, excellent test scores, and standout essays. What Is Yale Looking for in Its Students? Yale wrote an entire essay on what it looks for in its students. While the post doesnââ¬â¢t go into many specifics, it does offer some helpful nuggets of wisdom about what the admissions committee considers when evaluating applications: Academic ability: Yale wants its students to be top-of-the-line academically. Yale puts a lot of weight into your high school transcript, so youââ¬â¢ll need to achieve great grades consistently. Your high school teachers will also speak to your academic ability - your letters of recommendation should show that youââ¬â¢re hardworking and academically curious. Who you are outside of school: Youââ¬â¢re required to write many different essays for Yale. Use your essays as an opportunity to paint a vivid portrait of yourself, one that goes beyond your academic performance. Highlight your interests and make yourself seem like a real person, not just a collection of numbers. What youââ¬â¢ll do with Yaleââ¬â¢s resources: Yale wants students who will take advantage of its many resources. Your application should demonstrate that youââ¬â¢re ready to take on challenges and that you take grab opportunities when you see them. Yale isnââ¬â¢t looking for complacency - itââ¬â¢s looking for students who will take advantage of every moment on their campus. Amazing recommendations: While your transcripts give quantitative information about your academic ability, your recommendations give qualitative insight. Yale will rely on your teachersââ¬â¢ letters to really highlight who you are as a student. Teachers often write about things that a simple ââ¬Å"Aâ⬠on a line canââ¬â¢t convey - like your wit or sense of humor when responding to different challenges. Can You Apply to Yale Early? Yale offers both regular application and early action deadlines. The early action deadline is November 1 and youââ¬â¢ll hear about your acceptance on December 15. Yaleââ¬â¢s early action program is a single choice early action program, which means that you can only apply to one school (Yale) but your acceptance isnââ¬â¢t binding. Statistically, you do have a slightly higher chance of getting into Yale early action than at the regular decision deadline, but the difference is not that significant. If Yale isnââ¬â¢t your first choice, we wouldnââ¬â¢t recommend applying there early, since you wonââ¬â¢t be able to apply early anywhere else. Yale Application Deadlines and Requirements You can apply to Yale using either the Common or Coalition application. Youââ¬â¢ll need to take write at least two essays, plus the short answer questions, regardless of which application you apply with. The number of essays you write depends on whether youââ¬â¢re applying with the Common Application or the Coalition Application. Youââ¬â¢ll also need to submit three letters of recommendation. Yale requires that you send either SAT or ACT scores, with the writing component. You do not have to have completed any specific coursework in high school in order to apply. Hereââ¬â¢s a full list of requirements: EITHER, the Coalition Application with Yale-Specific Questions, OR The Common Application with Yale-Specific Questions, OR The QuestBridge National College Match Application $80 Application Fee or Fee Waiver Two Teacher Recommendations One Counselor Recommendation School Report (including Transcript) Standardized Test Results Mid-Year Report (due when first semester/term senior grades are available at your school) Early action applications are due on November 1, regular admissions on January 1. What GPA Do I Need to Get Into Yale? You need to be at the top of your class, GPA-wise, to be accepted into Yale. The average GPA of admitted applicants to Yale is 4.19. That means you need basically straight Aââ¬â¢s in order to even be competitive with other applicants. Youââ¬â¢ll need to take AP or IB classes as well, both to boost your GPA and to show that youââ¬â¢re capable of handling college-level coursework with ease. What Test Scores Do I Need to Get Into Yale? It should come as no surprise, but you need extremely high test scores to be considered seriously as a Yale applicant. The average SAT composite score of admitted applicants at Yale is 1540. That breaks down to a 770 on the math section and 770 for the reading/writing score. In other words, youââ¬â¢ll need a basically perfect score to be considered. Yale requires you to send in all of your SAT scores, but the committee is able to look at a student's highest officially reported score on each section of the SAT. If you donââ¬â¢t have a 1540+ on the SAT yet, you need to seriously reconsider taking the test to get as close to that score as possible. Make a plan, commit to studying, and work hard. The average ACT score of admitted applicants at Yale is 33 - slightly less competitive than the average SAT scores. That being said, 33 is still high and if you have lower than a 31 on the ACT, you should consider retaking the exam. Yale Application Essays Yale requires all of its applicants to answer some combination of three specific essay questions. If youââ¬â¢re applying to the engineering school, youââ¬â¢ll have to answer an additional prompt. Letââ¬â¢s take a look at the three prompts. Then, weââ¬â¢ll talk about who needs to answer them. Think about an idea or topic that has been intellectually exciting for you. Why are you drawn to it? Reflect on your engagement with a community to which you belong. How do you feel you have contributed to this community? Yale students, faculty, and alumni engage issues of local, national, and international importance. Discuss an issue that is significant to you and how your college experience might help you address it. If youââ¬â¢re applying with the Common Application, youââ¬â¢ll choose two of those prompts and answer them in 250 words or fewer. If youââ¬â¢re applying with the Coalition Application, youââ¬â¢ll answer one prompt in 300 words or fewer. Youââ¬â¢ll also include an audio, video, image, or document file that you have created that is meaningful to you and related in some way to your essay. Youââ¬â¢ll write one sentence to show how this relates to your essay. Students applying to Yaleââ¬â¢s engineering program must also submit the engineering essay as part of their application. Hereââ¬â¢s the Yale engineering essay prompt: If you selected one of the engineering majors, please tell us more about what has led you to an interest in this field of study, what experiences (if any) you have had in engineering, and what it is about Yaleââ¬â¢s engineering program that appeals to you. Please respond in 300 words or fewer. All applicants will complete six short answer questions regardless of which application youââ¬â¢re using. The six short answer questions for the Yale essays range in word limit from 35 words to 300 words. These essays are specific to the Yale application - you wonââ¬â¢t find them on any other college or universityââ¬â¢s application. Although they are short, the Yale supplement essays are just as important as the longer essays. If you want to learn more about how to answer the Yale essays and short answer questions, check out our in-depth article on the subject. Tips for Getting Into Yale Itââ¬â¢s hard to get into Yale, but not impossible. You need to put serious work into your application to be considered. Here are some tips you can follow as youââ¬â¢re working on your Yale application. #1: Work Hard at Getting Great Grades You need great grades to be accepted at Yale. If youââ¬â¢re still in your freshman, sophomore, or junior year of high school, plan to take some advanced classes to up your GPA. Youââ¬â¢ll need to be disciplined and work hard to compete with the other applicants. #2: Ace Your Standardized Tests You need high standardized test scores in order to be admitted to Yale. You should plan to take the SAT at least three or four times. Remember, you can take the SAT up to six times before the admissions committee starts to wonder why you keep taking the test. If youââ¬â¢re taking the Yale, you should study for and take the test as many times as necessary to meet (or beat) the average ACT score of Yale admitted applicants. #3: Write Standout Essays You have plenty of opportunities to flesh out your personality with your essays. You should put equal weight on all of the short answer questions, even the ones with a 35 word limit. If you're worried that one of your essays isn't strong enough, seek out a second opinion. #4: Secure Awesome Recommendations Yale puts a lot of emphasis on the recommendations you get from teachers - make sure you get good ones! Pick teachers who really know you - ones that you've worked with closely and have seen your best work. You want letters from teachers who can speak to your strengths beyond academic ability. Recap: How to Get Into Yale Getting into Yale is extremely difficult, but it's not impossible! Your application will need to be incredibly polished in order to stand a chance. Make sure your academic record is near perfect, your recommendations stellar, and your essays engaging, and you'll be competitive with the other applicants. Whatââ¬â¢s Next? Worried about how to write an amazing college essay?Readour step-by-step guide on how to write a college essayand take a look at our analysis of 100+ real college essaysto get a feel for what colleges want- and don't want- to read in an application. If you're getting ready to apply to college,it's time to learn what colleges expect from you. This article will help you better target your application to suit what each school you apply to is looking for. If you're planning to take the SAT or ACT as part of your application, try out some of our famous test prep guides, like"How to Get a Perfect Score on the SAT"and"15 Key ACT Test Day Tips." Want to get into Yale or your personal top choice college? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. Learn more about PrepScholar Admissions to maximize your chance of getting in.
Saturday, October 19, 2019
HW Essay Example | Topics and Well Written Essays - 1000 words
HW - Essay Example 332). SOX (Sarbanes-Oxley Act) demands the recording of the system used by management in an effort to evaluate its efficiency and announce any errors or weaknesses. This documentation is always subject to auditing requirements that may require constant revision (Natan, p. 333). Lastly, the 1386 regulation California Senate Bill mandates the proper requirements and abilities to be aware of any access to private California resident data by unauthorized parties. Identifying any such breaches requires the business to base its auditing requirements on effective privacy measures (Natan, p. 335). Auditing should include schema, stored procedures or activators, user freedoms, and other DDL changes. From protection, compliance, structure management, and procedural perspectives, these factors are vital collectively (Natan, p. 357). DDL instructions are most likely the most destructive instructions today and allow intruders to compromise any network with absolution from a security point of view. Numerous regulations made organizations and individual data users audit all changes to data configurations from a compliance point of view. Compliance requisites for schema modifications during auditing are frequently the same as the requisites characterized as under structural management and IP administration initiatives. As a result, an external party will be able to maliciously alter, utilize, and roll back schema to its original form. These functions can occur without the authorized user noticing, particularly when the entire process occurred within less than 24 hours (Natan, p. 358) . The DML audit trails discussed in Section 12.9 reveal how one can selectively determine the items and instructions that need auditing. This determination comes about through unsophisticated and rough calculations. More specifically, Ben Natan anticipates DML audit
Lab Essay Example | Topics and Well Written Essays - 250 words - 4
Lab - Essay Example A flow chart was used to distinguish between cations in the resultant solution. A flow chart refers to a diagrammatic presentation of a process sequence such as chemical reactions. A flow chart for four ions was drawn during the experiment to help identify the ions present in the solution. The aim of the experiment was to separate cations present in the solution by using different chemical reagents to form precipitates, which would then be used to identify every cation. Each group member was given an unknown number to analyze and establish the cations present in unnamed solution. Barium (Ba2+), Iron (III) (Fe3+), Mercury (I) (Hg2 2+) and Cadmium (Cd2+) were the cations present in the solution assigned to my group. I was assigned an unknown number identified as 2A. An observation chart for all reactions using all reagents was created to help identify the cations present in the solution. Further, a flow chart was sketched based on solubility rule. The flow chart was then utilized to distinguish and identify the four cations present in the given
Friday, October 18, 2019
SAM 342 UNIT 4 Annotated Bibliography Example | Topics and Well Written Essays - 750 words
SAM 342 UNIT 4 - Annotated Bibliography Example Sir Alex Ferguson uses an amalgamation of task-oriented and transformational leadership. In his astute style, he has defined roles for his players and they are supposed to follow them. Fergusonââ¬â¢s famous tanning booths for increasing players Vitamin D level are one such example of his concern for playersââ¬â¢ wellbeing and fitness. He has often mentioned his principles that govern his work ethics. According to him, player with lack of focus and commitment must not be tolerated on the field and even in the team. A simple example of this rule is a shoe thrown at David Beckham by him. However, it is the ability to own the mistakes of his team and praising them in public that has made his players loyal to him. Furthermore, he has always stood as an advocate of the owners of his club due to which he is perceived as the front person of his team. Sir Alex Ferguson is further known for his adherence to team work as for him no single player can rise above the organization and it is the team that makes the player. His devotion to this principle was well reflected when he said, ââ¬Å"Sometimes we can get too emotional as a club with things that are happening. But were both of a common denominator - we dont want the club to be in anyone elses hands (Ferguson & Meek, 1997).â⬠His determination of taking in fresh players, refining their skills by training them and making them learn the etiquettes of football world and especially Manchester United. This is precisely the reason why Manchester Unitedââ¬â¢s players are seen to have an extraordinary humility in them. Sir Alex Ferguson is an ideal example of a transformational leader since he believes in grooming his players and bringing out the best in them on constant basis. He is often viewed as challenging the pre-established norms and going beyond the boundaries of professional horizon. In order to induce team work and individual excellence, he has often
'How can participatory approaches influence all aspects of young Essay
'How can participatory approaches influence all aspects of young children's rights' - Essay Example However, when dealing with children, it is crucial that their rights are respected especially since they are the weak members of society and are currently unable to fend for themselves. Hence, it is important that people or agencies that have children as a component of what they do must take note that children have rights too and are fully entitled to these rights. As mentioned, with everybody else, they have their rights from birth and must never be discriminated. Freeman (1996) further emphasizes this point stating that despite the importance and extreme value of these rights, these are automatically owned. People must not work for these rights, toil; beg much more bleed for these rights. As such, though incapable of working and are generally dependent, children must be accorded these rights. Human rights are very important. Hence, the United Nations (UN) has crafted its declaration ratified by different country members to ensure its protection. It is through this declaration that the UN protects the rights of individuals as they continually support efforts and provide recognition for this birth right of everyone (United Nationsââ¬â¢ Universal Declaration of Human Rights, UN 2011). However, since children are still unable to care for themselves much more know and defend their rights, the United Nations (UN) have put forth the Convention for the Rights of the Child (CRC) to provide additional protection that will ensure that childrenââ¬â¢s rights are upheld. Additionally, the CRC calls for the participation of children so that these rights may be practiced. The CRC also recognizes that adults play a crucial role for the rights to be enjoyed by every child (Nurick and Johnson, 2001). Main Body Recognizing Rights Early On As mentioned, rights are not given to anybody in the course of their lifetime hence it is not something to be taken away. These rights are born with every individual. Thus, it is important that appreciation of these rights start early for children. It then makes the integration of childrenââ¬â¢s rights during early child development crucial for the formative development of children. During these times, programs are utilized to influence the circumstances surrounding children as they grow up. Of course the family is considered since it is the immediate environment of the child. Then, the community is likewise considered and of course the institutions that are necessary for the early development of the child such as the availability of health centers and schools and the quality of service these institutions provide. Moreover, policies are also considered since these will impact on the opportunities for development as well as the protection of childrenââ¬â¢s rights (Arnold 2001). Policies play a key role since these is where funding for early childhood development comes from. An example would be the funding of the federal government of British Colombia (BC) so that there will be budget allocation to care for the unborn through pregnancy support, birth and on infancy. The government also supports parenting and the family and makes provisions for the improvement of the community and for early childhood development as well as childrenââ¬â¢s education and care. The support will really play a big role especially if this is calibrated with the
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