Service Management Assignment Example | Topics and Well Written Essays - 500 words - 5

Service Management - Assignment Example The author illustrates the relationship between the named variables using two case studies. The conclusion was that cultural differences between the tourist and the operator greatly influence the supply chain management in this industry. As such, training was needed in order to enhance the cultural skills of the tourism operator in order to improve the process (Koblun, 2011). Basically, this article is trying to point out the fact that cultural greatly influences the tourism industry. This is true especially in the 21st century where various cultures are converging together due to globalization effects (Reisinger, 2009). It is also true that the best way to improve performance is through training as it will enhance intercultural communication skills that can be used in the supply chain management (Wahab, 2001).   From the presented data, the confirmed link from the service performance network includes leadership-strategy-process-services-customer satisfaction-retention and loyalty-financial performance. However, a link that involves staff satisfaction and anything related to the consumers such as retention loyalty and attraction have not yet been confirmed (Johnston, Clark & Shulver, 2012). All this comes due to the positive linear correlations between sales per square meter, share of grocery budget, customer satisfaction and customer referral. All these show that customer loyalty and customer satisfaction is high. The same also illustrates that service value and output quality is high. The named organization has a reputation based on excellent services, which is the reason why customer satisfaction and referral is high. Nevertheless, there is a negative linear correlation between employee turnover, referral, satisfaction, style of supervision and operating ratio. Since these are indicators of employee loyalty, employee service capability and employee